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The Loft Sports Bar – Cutting-Edge AV Experience

NZAV had the privilege of leading the audiovisual integration for The Loft Sports Bar, working alongside Element 17 (Designer/Shop Fitout) and Vision Systems. This project was an exciting opportunity to push the boundaries of AV technology in a dynamic sports bar environment.

Immersive Video & Audio System

At the heart of the venue is a 16x16 AV Pro Edge Matrix, seamlessly managing content across nine screens and a massive Absen LED wall. The LED wall’s advanced processor allows for up to four different sources to be displayed simultaneously, ensuring that sports fans never miss a moment of the action.

For audio, we installed Celtos iFIX7 speakers strategically throughout the venue, providing clear, powerful sound across nine independent audio zones. To extend the experience outdoors, we also installed IP-rated outdoor speakers, ensuring high-quality sound in all weather conditions.

The two outdoor areas are further enhanced with high-brightness Samsung panels, designed to maintain excellent visibility even in direct sunlight. These screens allow patrons to enjoy the same premium viewing experience both inside and outside the venue.

Digital Signage – Engaging Promotions & Events

To enhance customer engagement, we also installed two digital signage players that allow The Loft to promote upcoming events, specials, and other marketing content seamlessly. This gives the venue a dynamic and flexible way to keep customers informed and entertained while maximizing promotional impact.

 

Custom Control System – Seamless & Intuitive

One of the biggest challenges of a complex AV system is creating a control interface that is both powerful and user-friendly. NZAV designed and built a custom control system using Kramer Control and the Harvey DSP. The entire system is controlled through a 15” touch panel, offering:

  • Easy preset controls for day-to-day operations (Start day, End Day)
  • Advanced customization for in-depth control
  • Video source distribution across all screens and the LED wall
  • Dynamic layouts for the video wall processor
  • Audio source and level management across all zones
  • Control over microphones, digital signage, and three Sky boxes distributed throughout the venue

This project allowed us to get creative with design and installation, delivering an AV system that’s both sophisticated and effortless to operate. We’re proud of the work our team and partners put into The Loft, and we look forward to collaborating again on future builds!