Digital signage is a dynamic and versatile platform that businesses can use to engage customers, promote their brand, and communicate important information about their products and services. With high-quality graphics, videos, and other multimedia elements, digital signage is a powerful tool that can help companies stand out from their competition and increase their revenue.
According to industry experts, the global market is expected to exceed $20 billion by 2020. This impressive growth is a testament to the effectiveness of digital signage in attracting and retaining customers, delivering real-time information, and enhancing the overall customer experience.
One of the main benefits is its ability to capture and hold customers' attention. Compared to static displays, digital signage captures 400% more views and has an 83% recall rate, making it a highly effective marketing medium. By using eye-catching graphics and attention-grabbing messages, businesses can drive foot traffic to their stores and increase their brand visibility.
In addition to marketing and branding, it can also improve operational efficiency and customer satisfaction. For instance, in industries such as
healthcare and hospitality, digital signage can be used to display wait times, provide directions, and offer important updates to patients and visitors.
This not only reduces frustration and wait times but also enhances the overall experience for customers.
Another advantage is its versatility and flexibility. Unlike traditional signage, digital displays can be easily updated and customized to fit different needs and preferences. Whether businesses want to showcase their latest promotions, display real-time social media feeds, or provide interactive maps and directions, digital signage offers endless possibilities for creative and engaging content.
At NZAV, we offer a wide range of solutions to help businesses of all sizes and industries achieve their marketing and communication goals. From designing and installing custom displays to providing ongoing maintenance and support, our team is dedicated to delivering exceptional service and results. Contact us today to learn more about how digital signage can help your business thrive.
Since digital signage displays eliminate the need for printing, companies that use digital signage software can reduce the cost of printing materials like brochures, menu boards, traditional billboards, and large posters. Companies cab benefit by cutting the costs of the logistics and storage of these marketing materials, which not only reduces spending but also saves time. By saving on printing and material costs, businesses can focus on churning out high-quality content and graphics, instead.
Boost In Revenue
A combination of powerful text, images, and videos strongly influence purchasing decisions, especially since 60% of a shopper’s purchasing decisions are made at the point of sale. Plus, around 80% of brands that use digital signage displays experience an increase in sales of up to 33%. One of the main benefits is that it can create an immersive consumer experience, increasing opportunities for cross-sells, up-sells, and impulse-buys by quickly adapting and deploying engaging content when and where it matters most.
Ensuring that your business has a modern look and feel inside and out is a great way to increase positive perceptions of your brand and gain new customers. Humans respond to eye-catching visuals and aesthetically pleasing experiences on both a conscious and subconscious level, so taking special care in arranging your space to show the right information at the right time (and in the right way) is key.
Digital display advertising can help you do this by leveling up the type of content you can showcase in your business. Adding elements like motion graphics and contextual messaging based on factors such as the season, ongoing promotions, or even the time of day all make for an in-store experience that will delight your customers.
DIGITAL SIGNAGE INDUSTRIES
- Retail Stores
- Wedding Venues